Agfa Film analyzation

The Danish advertisement illustrates a reciprocative yet humorous approach to sell an underwater camera.

The advertisement features a guy who searched for his swimming attire which is held by three girls and in turn he uses an underwater camera to snap pictures of the girls underwater to keep as memories.

The approach changes the angles of focus close to every five seconds each. At the fifth second, the featured male appears with a greeting to the girls followed by the camera angle capturing the stunned look on the male character upon hearing the laughter by the girls at the ten second mark continued with the introduction of new characters and at the stroke of thirteen seconds, the ad pulls the crowd with an attractive subject and draws the pressure on the male lead with a close up and ends off with generic photo snapping sounds.

An overlook on the strategy of this ad subjects to the unique selling preposition (USP) of the underwater camera as compared to other underwater camera ad for example, Olympus Mju 790SW, a locally filmed TVC which undertakes a literal approach in application of the product. My point is based on the unorthodox approach of sexual humour which attracts the audience given that sexual humour is universal and pulls an emotion out of everyone be it a positive review or negative.





Personally, I believe that the ad uses an approach of the girls bullying a geek as a joke but turns the tide as the joke is now on the girls. The ad does not emphasize on the usage of colour, contrast in visuals, inner meanings or even a giant slab of text, but, it uses a direct take of turning the tide.

Conclusively, I am positive of the effectiveness of this ad eventhough i learnt that it was banned for broadcast due to simple reasons. Firstly, it uses consistently timed humour to tie down audience, secondly, the rise in the pressure by using close-ups of the male character provides the excitement and lastly the outcome of the whole ad that is surprising and unexpected.

Analyzation

1) The Johnson & Johnson 1988 ad
2) Subaru all-wheel drive campaign

Firstly, I believe that the first ad aims at a bigger audience, ranging from kids all the way to the seniors because the animation is simple and easily understood even without audio. The ad uses a straightforward approach with simple black on white colour. It also specifies the product they are advertising with a larger scale and more oustanding colour of red as compared to green. So on the whole, the contrast in colour and straightforward approach gives an edge over the large range of target audience.

Secondly, the Subaru Campaign was well thought. It compiles the country that chains out heavy amounts of automobiles and made a statement that you can be independent if you choose Subaru. It attracts the audience from these countries and creates a whole new range of customers. The ad targets the the people who wish for independence in choice in the countries that chains out a large range of automobiles.

the Underlying Meaning

People's Action Party



The blue circle in the Party's logo stands for unity of all races
The red represents action.
The white background signifies purity and integrity.


Ferrari
The logo design is based upon the family coat of arms of the Countess Paolina Baracca; and the coloured stripes found in the upper area of the logo are symbolic of the Italian national flag.



Mercedes-Benz
This logo uses the symbol of points that head out in three different directions represents the range of transport movers that work effectively across air, water and land that they manufacture.





Honda Motorcyles
Durability, reliability, elegance and style.





Harley-Davidson Motors
“BAR AND SHIELD LOGO”
The Logo of Harley Davidson extends macho image and represents strength and ruggedness.

Map trails of the mind

Healthcare/ Health care

Health care, or healthcare, is the prevention, treatment, and management of illness and the preservation of mental and physical well being



A Johnson & Johnson 1988 Reach ad takes an approach to make the impossible happen.

'Spin' in the news?

Spin - a usually ingenious twist (1) : a special point of view, emphasis, or intepretation presented for the purpose of influencing opinion

Medium - The New Paper

Wed, 17 Oct 2007
('Try your luck at the lottery with him", Pg 27)

From my perspective, the article is an advertising news coverage with snippets of his (David Copperfield) upcoming 'World of Wonder' tour. This article attracts consumers who are obsessed with striking rich by means of gambling, and in this case, through the purchase of lucky numbers, 4D/Toto. This article contains his attractive magic showcases of predicting lucky numbers together with him during his live tour. Hence, the 'spin' I spotted is that this article touches on the consumers desires and hence, the increment of the consumers spending power and dollars. The ironic twist is that, on Sunday's new paper headline, it states that his tour may be cancelled due to alleged sexual minconduct on a seattle woman so the tour may be cancelled.

Thurs, 18 Oct 2007
(Why Won't Victor Tank?, Pg 26)

This badly thought pun for the title is for an article of a finalist the low rated show 'live the dream', which attracted only half of the viewing power of Singapore Idol 2. This article contains a 'spin' as it attracts the desire of audiences to watch the finals to witness for themselves at how bad this finalist is as he's not handsome, does not contain a dash of X-factor and neither can he sing so hopefully, the ratings will go up and also the number of viewers.

Friday, 19 Oct 2007
(Rugby star races cheetah, Pg 24)

Springbok's winger Bryan Habana, is featured in the article for his charity run against a 2-year old female cheetah. This article is a teaser or hype news to atract viewers to the Rugby World Cup 2007 finals at the Stade de France against the english. My personal view is that I was attracted to watch and I would have to say that this article is a 'spun' fact because he performed so well on the pitch and his speed is sub-human like with his clocked speed of under 11s for 100m.

Saturday, 20 Oct 2007
(EPL Betting, pg 58-63)

Betting tips is already a 'spin' by itself. This whole chunk of waste is to attract soccer betting addicts to BET. The twist is that the predicted results are usually far from the final results. For example, they predicted the giants Manchester United to draw with Aston Villa when Manchester United actually triumphed past the opposition with a 4-1 victory. The hyped-up Merseyside derby ended up with Liverpool's win of 2-1 against the predicted 1-1. Poor betting-holics.

Sunday, 21 Oct 2007
(Going the distance in love and marriage/A tough balancing act, pg 22-23)

This two articles are foccusing on married couple overcoming the odds of triathlon as a hobby. The articles presents the idea of ideal married couples who understands each others confined space, participate in their hobbies to build a healthy family. The hidden twist is the publisher's little twist of pushing family orientation to attract workaholic Singapore to settle down with a partner and to build families and replenish the youth in Singapore's modern day shortage of babies for the future generations.

Conclusively, the articles on the weekdays focusses more on the current affairs, tv programmes as people are speculated to stay home and rest in front of the TV after a hard day and some featured food for lunch to 'fight the crowds for cheap, tasty fare'. In contrast to the weekend papers which features the themed news coverage of 'My Friday', His and Her Saturday and 'Our Sunday'. So I gathered from the theme 'My friday', it features the night life, hot hangouts and movie listings for you to enjoy after a whole week. Saturdays you have featured male or female featuring their respective abilities like baking (His Saturday, The New Paper, 20 Oct 2007, Pg 24-25) or a whole section about motorcycle automobile with the section reported by 'biker boy' to feed the male obsession with fast moving race machines on two wheels. Sundays suggest it's family day! with the theme 'Our Sunday'. Sundays would usually feature family activities, stories of happy families, just for bonding purposes.

The Mercedes "Sonderklasse" (S-Class) is a full luxury flagship sedan. The broadcast advertisement is driven to the audience with the emphasis in the revolutionary level of technology, perfect handling on the road, safety and luxurious interior and exterior settings. This ad uses a variety of models with each of them bringing in their opinion with personal experiences which attracts the consumers/audience due to the human minds ability to relate it to their own respective past. Personally, this ad is attempting to 'create a spin' in emotion with the powerful words and it reaches to a myriad of people. 'In the front you are a race car, at the back you're a limousine' (Ken Austin). With phrases like this, viewers are attracted with the excitement. This video also reaches out to the women with the women drivers on screen. Hence, the spin they are selling is that this car is for all, giving you comfort, safety and gratification.



The Portuguese born Manchester United star winger, Cristiano Ronaldo, stars this ad. Personally this ad works simply because men wants to be him and women wants to drive the same car to feel closer to him and with the tagline 'begeistert vom leben' which means enthusiastic of life! The second spin is that the sells the image that the car is smooth for drifting, for speed demons, this is the car that packs everything in a compact package.



The Subaru all-wheel drive ad series features the independence of drivers to choose Subaru on top of the local automobile in their respective automobile manufacturing giant countries for example Italy, France, Sweden and Germany. This plays with the social independence of the audience with the idea that this automobile gives birth to independence.



In this Peugeot ad, it leads with humour for attraction and sells the idea that even with a battered peugeot look alike, you are hip because the car shapes you and boosts your alter ego.



In this Honda ad, it fits in the popular tetris game to bring across the idea of spacious cars. This ad spins the idea of it being spacious not only for family but perfect for storage of all your needs.

I believe the cars in Singapore are driven to be bigger and more spacious to be value for money buys due to the steep pricing of automobile in singapore.