The Mercedes "Sonderklasse" (S-Class) is a full luxury flagship sedan. The broadcast advertisement is driven to the audience with the emphasis in the revolutionary level of technology, perfect handling on the road, safety and luxurious interior and exterior settings. This ad uses a variety of models with each of them bringing in their opinion with personal experiences which attracts the consumers/audience due to the human minds ability to relate it to their own respective past. Personally, this ad is attempting to 'create a spin' in emotion with the powerful words and it reaches to a myriad of people. 'In the front you are a race car, at the back you're a limousine' (Ken Austin). With phrases like this, viewers are attracted with the excitement. This video also reaches out to the women with the women drivers on screen. Hence, the spin they are selling is that this car is for all, giving you comfort, safety and gratification.



The Portuguese born Manchester United star winger, Cristiano Ronaldo, stars this ad. Personally this ad works simply because men wants to be him and women wants to drive the same car to feel closer to him and with the tagline 'begeistert vom leben' which means enthusiastic of life! The second spin is that the sells the image that the car is smooth for drifting, for speed demons, this is the car that packs everything in a compact package.



The Subaru all-wheel drive ad series features the independence of drivers to choose Subaru on top of the local automobile in their respective automobile manufacturing giant countries for example Italy, France, Sweden and Germany. This plays with the social independence of the audience with the idea that this automobile gives birth to independence.



In this Peugeot ad, it leads with humour for attraction and sells the idea that even with a battered peugeot look alike, you are hip because the car shapes you and boosts your alter ego.



In this Honda ad, it fits in the popular tetris game to bring across the idea of spacious cars. This ad spins the idea of it being spacious not only for family but perfect for storage of all your needs.

I believe the cars in Singapore are driven to be bigger and more spacious to be value for money buys due to the steep pricing of automobile in singapore.