1) The Johnson & Johnson 1988 ad
2) Subaru all-wheel drive campaign
Firstly, I believe that the first ad aims at a bigger audience, ranging from kids all the way to the seniors because the animation is simple and easily understood even without audio. The ad uses a straightforward approach with simple black on white colour. It also specifies the product they are advertising with a larger scale and more oustanding colour of red as compared to green. So on the whole, the contrast in colour and straightforward approach gives an edge over the large range of target audience.
Secondly, the Subaru Campaign was well thought. It compiles the country that chains out heavy amounts of automobiles and made a statement that you can be independent if you choose Subaru. It attracts the audience from these countries and creates a whole new range of customers. The ad targets the the people who wish for independence in choice in the countries that chains out a large range of automobiles.
2 comments:
rethink your analysis of the tooth brush ad. missing some key points.
as for the second ad, the comment was not an analysis. What was the spin and how was it treated such that it can be effective? redo pls.
Post a Comment